Are you prepared for Valentine’s Day hugs?

Valentine’s Day is around the corner and per usual, will be filled with love, kisses, and of course - hugs. But are you comfortable when you raise your arms in that loving embrace? The underarm are the often the most neglected part of your skin. And with all the love in the air this season, it’s time to dedicate some personal care and attention to the often unloved body part.

In celebration of the new products, Dove® Deodorant is inviting women to get comfortable with underarm care on Valentine’s Day Eve (February 13th) and we would love for you to join us and beauty/fashion expert, Kika Rocha, for a quick PitiCure™ treatment, and of course if you can’t make it we’re happy to send photos post-event.

Let me know if you’re interested in joining us and we will be happy to schedule your treatment!

Location:  1630 Pennsylvania Ave

Miami Beach, FL 33139

 Time: 11am – 7pm  / By Appointment

Women will be asked to show this once neglected body part the personal care and attention it needs before all women turn their care to loved ones on Valentine’s Day. 

  • A three-step PitiCure™ treatment will be offered to women at these events in New York, Los Angeles and Miami.
  • Women also have the opportunity to showcase their confidence with a celebratory “arms up” pose in Valentine’s Day attire at a Dove photo booth.

Many women do not even think of their armpits as skin and, therefore, deprive them of the care and attention they give the rest of their body. Without even realizing it, women are also damaging their underarms when shaving. In fact, only 64% of what is removed when shaving is hair, 36% is actually skin, which can lead to dryness and sensitivity. Dove wants to help women see their armpits in a new light and give them the care they need. That is why the brand just released its NEW Dove® Advanced Care Deodorant with NutriumMoisture™. The new collection provides the brand’s best care ever for your armpits including 48 hour odor and wetness protection.